Consumers who choose to buy artisan and independent brands are prepared to pay a higher price for smaller batches with more natural ingredients and a more ‘home made’ feel. How do you, as a brand owner, preserve your brand quality? How can you ensure that your products are consumed at their best once they leave the retailer?
Due to their higher prices, it is tempting for the consumer to keep artisan products and use them right up to the last mouthful. Not being able to remember when you bought (or first opened) a product is risky. The sniff test does not work on bacteria such as salmonella, e-coli and listeria, which are all odorless.
There is a solution.
The UWI Solution
The UWI Label allows your customers to tell at a glance the open life of a product, ensuring that they always consume the product at its best, improve their fridge management and save money by reducing food waste.
|Clearest display||Understood at a glance and from a few meters distance, the UWI label has the clearest displays of any time indicator label. Universal colour code: green is good, red is bad.|
|Tailor made||Various elements are customized to suit: artwork, label size, timeframe, etc. As a small company, our advantage stems from our flexibility, speed and tight control over the entire process from design to manufacture.|
|Unique technology||Many years of rigorous scientific and technical development have refined our unique microfluidic technology. When the UWI Label is green, you can rest assured a product is safe to use.|
|Removes human error||Automatically activated when the container is opened, meaning there is no need to remember to activate the label and no need to remember when you purchased or first opened it.|
Artisan and Independent Benefits
|Reduces risk||Reduces the risk of using out of date or even harmful products that you can’t see or smell are no longer safe.|
|Ensures brand quality||Helps the customer identify when your products are at their best quality, thus maintaining your brand reputation and differentiation.|
|Reduces waste||Empowers your customers to manage their weekly food purchases and waste less. They know when your products are still safe and have a visual reminder of when to throw the product out.|
|Encourages brand loyalty||Provides your customer with added benefits, encouraging their brand loyalty and more frequent purchases. Also provides your customer with a visual reminder of when to rebuy.|
- Organic, natural products
- Mayonnaise or raw egg products
- Sauces and marinades
- Raw meat
- Ready meals including any of those ingredients