There is huge consumer confusion around product date labels and the distinctions between best before, use by and once opened may be ignored or misunderstood. Not being able to remember when a product was purchased (or first opened) is risky. The sniff test does not work on bacteria such as salmonella, e-coli and listeria, which are all odorless.
Consumers are prepared to pay a higher price for food which is not only good quality but also has ‘smart packaging’, which helps curb the weekly food bill. The question remains, how do you as a brand owner preserve your brand quality? How can you ensure that your products are consumed at their best once they leave the retailer? How can your packaging help reduce waste and save the consumer money?
There is a solution.
The UWI Solution
Working alongside date labels, the UWI Label allows your customers to tell at a glance the ‘open life’ of a product, ensuring they always consume the product at its best, helping to improve their fridge management and save money by reducing food waste.
|Clearest display||Understood at a glance and from a few meters distance, the UWI label has the clearest display of any time indicator label. Universal colour code: green is good, red is bad.|
|Tailor made||Various elements are customized to suit: artwork, label size, timeframe, etc. As a small company, our advantage stems from our flexibility, speed and tight control over the entire process from design to manufacture.|
|Unique technology||Many years of rigorous scientific and technical development have refined our unique microfluidic technology. When the UWI Label is green, you can rest assured a product is safe to use.|
|Removes human error||Automatically activated when the container is opened, meaning there is no need to remember to activate the label and no need to remember when you purchased or first opened it.|
Multiple Retailer Benefits
|Reduces risk||Reduces risk of using out of date or even harmful products that you can’t see or smell are no longer safe.|
|Reduces waste||Empowers your customers to manage their weekly food purchases and waste less. They know when your products are still safe and have a visual reminder of when to throw the product out.|
|Ensures brand quality||Helps the customer and retail staff identify when your products are at their best quality, thus maintaining your brand reputation and differentiation.|
|Encourages brand loyalty||Provides your customer with added benefits, encouraging their brand loyalty and more frequent purchases. Also provides your customer with a visual reminder of when to rebuy.|
- Organic, natural products
- Mayonnaise or raw egg products
- Sauces, marinades
- Raw meat
- Baby food
- Baby milk
- Ready meals including any of the above