The rise of social media has meant individuals today have a heightened awareness of the social and environmental issues that exist. The average consumer is now able to express their opinions to a wider audience, and have productive conversations regarding these issues. In a survey of over 26,000 millennials from 181 countries, “Food and Water Insecurity” was considered a vital issue by over 15% (Business Insider, 2016). The rise of Instagram and the notion of “Clean-Eating” that it has amplified has given credence to the existence of the “Flexitarian”, an individual beginning to embrace gluten, dairy and meat-free food choices more openly. This trend has sparked action from those in the food and drink industry to revolutionise the way they pitch food options to consumers, and to re-consider the concept of what food is.
The use of insects as a source of nourishment is beginning to grow within developed societies. Recently, a major Swiss supermarket has approved the sale of food items containing insects such as grasshoppers, crickets and mealworms (Telegraph, 2017). Their reason for doing so is both admirable and innovative:
“Insects have a high culinary potential, their production saves resources and their nutritional profile is high-quality” (Essento, 2017).
Companies such as Essento and Crunchy Critters are a few organisations who have ventured into the insect market. However, these new products require stricter production procedures to ensure their integrity and quality. To convince consumers that insects are a viable and nutritious choice, there can be no room for uncertainly at any point in the product’s lifecycle. The UWI Label is the complete answer to all these problems. Make sure ingredients are only used within their best during the production process. Make sure the consumer only consumes your product within its optimal period. The UWI Label can help to provide the safe and reliable food alternative that modern society is looking for.