Reduce food waste
Household food waste has been identified as a major contributory factor to the escalating issue of food waste. Concerned consumers are now looking to manufacturers and retailers to act responsibly. Given the added growing pressure to meet Government and EU targets on waste reduction, finding safe and reliable initiatives to help manage the problem is a priority.
Tackling consumer confusion around on-pack labelling is an important focus. But while industry and EU legislation continue to make moves towards simplifying date terminology, there remains a more immediate risk to food safety. So what can be done now to keep consumers better informed?
Real time solution
The UWI Label offers an innovative and accurate approach to monitoring how long a food or drink product is safe to eat after opening.
Applied to the outside of food packs, the non-toxic UWI Label incorporates an embedded, elapsed time indicator strip which is automatically activated when the product is opened; progressively changing from green to red according to a pre-set time period.
Consistently reliable across refrigerated and ambient products, the UWI Label can be tailored to individual product timescales. Its versatile design can be adjusted according to pack specifications and artwork.
Far reaching benefits
Working alongside conventional on-pack date information, the UWI Label allows retailers and manufacturers to:
- Reduce the risk and potentially damaging impact of a food safety crisis.
- Create a point of difference
- Help build consumer loyalty
- Ensure consumers consistently experience a quality product
- Support waste reduction targets
- Boost corporate reputation
To find out more about the advantages of the UWI Label, the rigorous science behind its development and just how easy it is to apply across a wide range of products, please do get in touch.