Company Name and Background


  • UWI stands for ‘Use WIthin’ and is pronounced yoo-wee.
  • The ‘use within’ date is the expiry date of a product onceĀ opened. This is different from the expiry date of the unopened product.
  • This is also referred to as the ‘open life’ of a product or the ‘secondary shelf life’.
  • The UWI label displays how much time has elapsed since first opening, i.e. it displays the remaining use within period.


  • UWI Technology Limited was established in 2009 by Pete Higgins, Chief Executive and inventor of the UWI Label.
  • UWI has headquarters in Edinburgh, UK with a manufacturing base in the USA.
  • UWI Technology was the first Scottish company to receive funding from a US based angel syndicate. The syndicate was specifically established to invest in the UWI Label.
  • To date, UWI Technology has raised more than $3million of investment.



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