In 2008, Pete Higgins, CEO and inventor of the UWI label, was making lunch for his son and couldn’t remember when he had first opened a jar of mayonnaise. “Is it still safe to use?” he wondered. Like so many of us with our children’s food, he wasn’t willing to risk it, so binned it. “But what a waste, and surely there must be a better way?” he thought.
This was the spark that gave him the idea for the UWI Label.
He imagined a smart label, which automatically activates as you open a container for the first time. So no need to remember when you opened it.
As a designer, Pete has a passion for keeping things simple and elegant whilst maintaining their function.
He imagined a simple visual colour indicator. So you could tell at a glance: green for good, red for bad.
Since then, Pete has built the UWI team, overseen the technical development of the UWI label, and it has won many awards.