The Inspiration

 

In 2008, Pete Higgins, CEO and inventor of the UWI Label, was making lunch for his son and couldn’t remember when he had first opened a jar of mayonnaise. “Is it still safe to use?” he wondered. Like so many of us with our children’s food, he wasn’t willing to risk it and threw it out. “What a waste! Surely there must be a better way?” he thought.

That was the spark that gave him the idea for the UWI Label. 

He imagined a smart label which automatically activates as you open a container for the first time, meaning there’s no need to remember when you opened it.

As a designer, Pete has a passion for keeping things simple and elegant whilst maintaining their function.

He imagined a simple, visual colour indicator, meaning you could tell at a glance: green for good, red for bad.

Since then, Pete has built the UWI team and overseen the technical development of the Label itself, which it has gone on to win many awards.

If you are interested in hearing more of our story please

get in touch

Contact us today

UWI Specialist

Anna Cuthbert +44 (0) 131 290 2299 [email protected]

  • 10th January 2018

    Edinburgh Roots for UWI Technology

    Read More
  • 29th November 2017

    Can you trust your nose to keep you safe?

    Read More
  • 25th October 2017

    Addressing Efficiency in the NHS

    Read More
  • 7th September 2017

    Counterfeit Cosmetics – The Ugly Side of The Beauty Industry

    Read More

Menu Toggle
Useful Links