In 2008, Pete Higgins, CEO and inventor of the UWI label, was making lunch for his son and couldn’t remember when he had first opened a jar of mayonnaise. “Is it still safe to use?” he wondered. Like so many of us with our children’s food, he wasn’t willing to risk it, so binned it. “But what a waste, and surely there must be a better way?” he thought.

This was the spark that gave him the idea for the UWI Label. 

He imagined a smart label, which automatically activates as you open a container for the first time. So no need to remember when you opened it.

As a designer, Pete has a passion for keeping things simple and elegant whilst maintaining their function.

He imagined a simple visual colour indicator. So you could tell at a glance: green for good, red for bad.

Since then, Pete has built the UWI team, overseen the technical development of the UWI label, and it has won many awards.

  • 8th June 2017

    The Unsung Hero of the Dairy Industry

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  • 9th May 2017

    Reducing Costs and Errors in One of the World’s Most Demanding Industries

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  • 4th April 2017

    Mitigate Against ‘the Human Factor’ in Lab Results

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  • 7th March 2017

    Helping fight the battle against infection

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